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      Connected | October 17, 2024

      Artist Jeff Chapman recreates Salem landmarks in Lego bricks

      Meg Boeni

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      Meg Boeni

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      ABOVE IMAGE: Daniel Bray House recreated with Lego bricks, part of the "Spooky Bricks" series, by Jeff Chapman. On display at 179 Essex Street, Salem, MA, 2024. Peabody Essex Museum. Photo by Kathy Tarantola/PEM.

      Jeff Chapman is a graphic designer by trade, but he has another artistic passion: Legos. He started sharing his MOCs, or “my own creations,” of Salem’s most iconic buildings on his Youtube channel Spooky Brixx, and has quickly gained a following for his whimsical but highly detailed replicas of historic houses. To kick off the month of October, the Peabody Essex Museum invited Chapman to install several of his Lego models in the windows of 179 Essex Street. Tiny, colorful versions of several of PEM’s historic buildings — the Samuel Pickman House, Ropes Mansion, First Quaker Meeting House, John Ward House and Daniel Bray House — now greet visitors walking down the main drag of Salem’s Halloween celebrations. If you stop by, try to spot the diminutive details: individually designed Lego trees full of red and gold autumn leaves, eerie lights, trick-or-treating minifigures and even a miniature hidden squirrel.

      Jeff Chapman in front of his Lego recreation of the Ropes Mansion, part of the
      Jeff Chapman in front of his Lego recreation of the Ropes Mansion, part of the "Spooky Bricks" series. On display at 179 Essex Street, Salem, MA, 2024. Peabody Essex Museum. Photo by Kathy Tarantola/PEM.


      Q: For people who aren't familiar with the Lego community, what is a MOC?

      Jeff Chapman: MOC just stands for My Own Creation. I've been making Lego MOCs ever since I was young. Back when I was a kid, a long, long time ago, you could only get pieces through buying sets. When I would buy the sets, I would build them, but they would never last very long. I'd pick pieces off. They would get taken apart, and they would get built into new things. I'd always prefer to build my own ideas, like houses. It's funny, because my mom didn't quite understand — to her, I was taking a toy and breaking it. She didn't understand the good, creative aspect that I get now. You're not really breaking, you're just reutilizing it in another creative way.

      The Daniel Bray House and the First Quaker Meeting House, freshly assembled on Chapman’s work surface. Photo by Jeff Chapman.

      The Daniel Bray House and the First Quaker Meeting House, freshly assembled on Chapman’s work surface. Photo by Jeff Chapman.

      Even as a kid, I always sort of gravitated towards recreating real things from Lego. Of course, when I was a kid I had very few pieces and you couldn't really get mass amounts of pieces. I was limited, but I would always see buildings and see some sort of architecture and my mind would just immediately go, "Oh, I want to build that in Lego. How do I build that?" It's something that just stuck with me all throughout my life.

      The Daniel Bray House and the First Quaker Meeting House, freshly assembled on Chapman’s work surface. Photo by Jeff Chapman.

      Q: How did you start building Lego models of Salem landmarks?

      A: The first time I really started getting into the spooky kind of Lego stuff was when I visited Sleepy Hollow a couple of years back with my girlfriend. At the time, I still was only building things casually every now and then, but when I got back from Sleepy Hollow, I had a desire to build something out of Lego that was Sleepy Hollow-related. I built a little Lego Headless Horseman. I did a recreation of the Headless Horseman Bridge, and that was fun. There's an Old Dutch Church that's famous, and I built that. I started building other things from there. That was four years ago. We actually talked about going to Salem that year, but not realizing that if you're going to go to Salem for October, you’ve got to plan long in advance. Before we even went, I had made a MOC of the Witch House.

      We actually went to Sleepy Hollow a couple weeks before that, and I brought my Sleepy Hollow Bridge MOC, and I took pictures of it in town alongside some locations. That was fun. Then, my girlfriend was like, "Oh, you’ve got to bring the Witch House MOC to Salem," and I did. We stayed in a hotel in town, in October, and it was crazy. I packed up my Witch House MOC in a box, and we carried it from the hotel. We went very early one morning before the crowds came, and we got some pictures in front of the real building. That was the first Salem building I made.

      Then when I got home, I thought, "what other Salem things can I make?" I think I made a Samuel Pickman House next. Then I got the idea, "I want to do the mansion, the Ropes Mansion," not realizing it's a huge building. It was the biggest thing I'd made at the time, and it's still the biggest thing I've ever made out of Lego. I started buying all these Lego pieces online. There's something called BrickLink, which is like a collection of stores from all over the world. They're all independently run stores, Lego fans who have these pieces parted out in their homes or in their businesses. You can search through the stores. Like, say, "I want 300 of this piece in this color." You can see all the stores in the U.S. that have that piece and listed out by price so you can see the cheapest one, and you can just kind of go from there. It was really convenient. I tend to buy from buyers in my area, so I get it fairly quickly. I made all these huge orders, and I started building the mansion. I started building the template for it, figuring out how big it actually should be.

      It was taking up half of my kitchen table. I sent a picture to my girlfriend, and she's like, "Dude, that's kind of crazy." I'm like, "You wait. It's going to be my masterpiece."

      Ropes Mansion, Peabody Essex Museum. Miniature recreation using LEGO bricks, by John Chapman. Photo courtesy of John Chapman.
      Ropes Mansion, Peabody Essex Museum. Miniature recreation using LEGO bricks, by John Chapman. Photo courtesy of John Chapman.


      Q: Do you make any concept sketches or diagrams?

      A: Sometimes I will roughly sketch things out, but for the most part, it's all in my head. I know there are Lego programs where you can build something virtually. They have all the pieces, but I've never used that. I like to have the pieces in my hand and physically put things together. Maybe it's old-school, but I like real Lego buildings, doing it physically in your hands. That's how I work. That's how my mind works. The way I design things, it's half in my head and half figuring things out on the fly.

      Building a house is one thing because it's square and manmade, which is what Lego is set up to do. Trees are very organic, a lot of curves. Trees are the one of the most challenging things, I find — how can I make my trees look as realistic as possible? The biggest compliment I could get is if someone stands several feet away and they think my Lego things are scale models as opposed to being made out of Lego. That would be the end goal and the greatest achievement, I guess you could say, for building a MOC.

      Q: Is this the first time that your Lego art has been displayed?

      A: Outside of YouTube and Instagram, it is. Absolutely. It's actually funny. Some of my stuff is going to be displayed somewhere else very soon. I live in New Jersey, and there's a town in New Jersey called Westfield. Westfield, New Jersey is the home of Charles Addams, the guy who created the Addams Family.

      Every October, Westfield does something they call AddamsFest, where they not only celebrate Halloween stuff, they celebrate Charles Addams things, the Addams Family, and they do costume masquerade balls and costume contests and all kinds of fun stuff.

      This year, his theme is “Be Witched.” One of the Salem things I made that was a recreation of the Pioneer Village houses, like the houses that were in Hocus Pocus. Then I made a little scene. It's not historically accurate, obviously, but it's a little scene of a witch being burned at the stake. She's using her powers and bats to sort of help her escape.

      I saw that AddamsFest was doing an art exhibit for witchy‑themed stuff and taking submissions. I thought, "Wouldn't it be cool if I had things in Salem and things over here on display?" They accepted my submissions, so some of my Legos are going to be on display there. It's been a good year. I started my YouTube channel last July. The very first video I did was the Ropes Mansion video. If it could pay for bricks some day, that would be great!

      I never would have thought that an actual museum would want to display my Lego stuff. Even if I did think of it as art, I just wouldn't add that. Like, a museum wouldn't be interested in Lego. A museum that has actual priceless historical items!

      Q: How did the connection with PEM happen?

      A: John Andrews, who works for the Creative Collective, reached out to me because he saw my work posted on Facebook. He said to me, "I have connections at the museum. This might be interesting for display. Would you want me to reach out to them?" He put me in touch with Victor Oliveira, and we set the whole thing up. Yeah, it was amazing. It's great because I went to Salem for the very first time when I brought that Witch House MOC. Then, less than two years later, I came back with all these things to have an official installation. Because in the back of my mind I've always thought, "Wouldn't it be great if these were on display somewhere in Salem where people could actually see them and enjoy them?"

      I wouldn't know how to go about doing that. I wouldn't know where to begin with something like that. It was amazing. It's fun. It was really fun. Like, "Wow." Now, it's there in October where tons of people are going to see it. I'm very excited for October because I know all the tons of crowds that come in. I'm excited for all the feedback.

      When I originally spoke to Victor, it was just the Ropes Mansion, but I also had the Samuel Pickman House. I realized that it was a really good opportunity. I was like, "I'm going to build more of your buildings to make this a full display because this is an amazing opportunity. I'm going to make this as good as possible." I think it turned out great.

      Quaker Meeting House recreated with Lego bricks, part of the "Spooky Bricks" series by Jeff Chapman. On display at 179 Essex Street, Salem, MA, 2024. Peabody Essex Museum. Photo by Kathy Tarantola/PEM.

      Quaker Meeting House recreated with Lego bricks, part of the "Spooky Bricks" series by Jeff Chapman. On display at 179 Essex Street, Salem, MA, 2024. Peabody Essex Museum. Photo by Kathy Tarantola/PEM.

      In my head, I still wish I should've built more, should've made more trees, and made more things to fill it out more, but it turned out great. I spent many, many, many hours creating all those new buildings to make it as good as it possibly could be.

      Quaker Meeting House recreated with Lego bricks, part of the "Spooky Bricks" series by Jeff Chapman. On display at 179 Essex Street, Salem, MA, 2024. Peabody Essex Museum. Photo by Kathy Tarantola/PEM.

      Q: What are you building next?

      Jeff: I'm going to New Orleans in October, and I already have some building ideas there. Because that has the same vibe — a haunted historical vibe in the French Quarter. I already have one building in particular I've already bought some pieces for. I'm excited for that because it's like a very different type of architecture — you have all the iron gates and stuff. Maybe next year, I'll probably get to that.

      I love history and exploring historical houses and that kind of thing. I went with my girlfriend to Gettysburg and we toured the battlefield and looked at historic houses. In my hometown, there's a very old historic tavern. It's a couple hundred years old. They have events every now and then. We love going to those. We love exploring the house. Something about the old buildings and history fascinates me. Historic houses have a lot of fun architectural details that you don't really see too much nowadays. It's a fun challenge in seeing some ornate thing and asking, "OK. How do I recreate that in Lego with limited bricks?" It's always something I enjoy. I love all the little details. I think that's really key to making something interesting that keeps your attention.

      Q: Do you consider your Lego MOCs art?

      Jeff: When I was a kid, I didn't think of it as art. Lego was different then than it is now. It wasn't as accepted. It was more of a kid thing, a kid’s toy. When I was 13 or 14, I started to get embarrassed that I was still into Lego, honestly. It wasn't what it is now. There weren't TV shows about Lego, and there weren't tons of adults doing Lego stuff. I started to get, like, "Oh, I'm a teenager now." I took all my Lego, I put it away in a closet for years and years and years. I didn't really get back into it ‘til my late twenties. A lot of that was just financially, because I was broke and I couldn't afford Lego. I'm a little better off now. Even though I put them away and I didn't really get back into it ‘til over a decade later, the desire never left me. I never stopped looking at things and thinking how to build things out of Lego. I never stopped being interested in the new sets that were out. I guess it was a fairly recent thing where I was like, "Oh, I guess this is kind of an artistic endeavor as opposed to just some stupid kid hobby that I can't let go of."

      Q: What do you do with your MOCs when they're not being displayed? Are they permanent creations?

      Jeff: They are collecting dust, which is why I'm so glad that they're in Salem right now! People are enjoying them as opposed to them sitting in my back room somewhere with my cat litter box, taking up space. Now, since I have MOCs in Salem, I have MOCs in New Jersey being displayed, I have all this extra space in my back room. Now I can build more things because I have more space.

      I don't use glue. I'm very anti-glue, actually. I know some people glue their stuff, but to me, it stands against what Lego is...Lego is customizing things. Like, what if I want to change something? What if I want to redo that? What if I see a different technique that could've done better? Glue is permanent, whereas Lego, the whole point of it is that it can be redone and rebuilt.

      You can find more of Jeff Chapman’s work on Instagram @jeff.moc and explore PEM’s full lineup of fall events at pem.org/halloween. Learn about the real houses that inspired the Lego MOCs on our PEM Walks.

      John Ward House recreated with Lego bricks, part of the
      John Ward House recreated with Lego bricks, part of the "Spooky Bricks" series, by Jeff Chapman. On display at 179 Essex Street, Salem, MA, 2024. Peabody Essex Museum. Photo by Kathy Tarantola/PEM.

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