At 11:58 am, my finger hovered above the record button. I had set out on a hot August day to capture the noon bell chimes of the Immaculate Conception Church in downtown Salem. My goal was to weave the ambient sounds into a new Peabody Essex Museum audio walking tour on the Salem witch trials. At that very moment, a young woman walked by, a large snake wrapped around her arm. Her male companion had something thicker around his neck, a scarf perhaps. But probably not. I hit the record button, listened to the daily chimes and thought how, in Salem, a large snake out for a noon stroll can pass through a crowd almost imperceptibly — as can a mummy, a vampire, a werewolf and a group of female tourists in ubiquitous black pointy hats.
Not much can shock a local here. That’s because our city goes back almost 400 years with a layered and complex history. We live in the Witch City, a place where thousands of tourists flock each year to celebrate the Halloween season and simultaneously seek a better understanding of the infamous events of 1692 that put our small city on the map.
The Peabody Essex Museum (PEM) holds the world’s largest collection of Salem witch trials materials, including some 500 original documents on deposit from the Massachusetts Supreme Judicial Court. For more than 300 years, the complex drama of the Salem witch trials and its themes of injustice and the frailties of human nature have captivated and fascinated the public imagination. The extraordinary crisis involved more than 400 people and led to the deaths of 25 innocents — men, women and children.
PEM presented popular exhibitions in 2020 and 2021 focused on the Salem witch trials and linked the tragic events of 1692 to the modern day, including featuring the works of photographer Frances F. Denny, a descendant of a witch trials judge who created a series of portraits of people who identify as modern-day witches. This year, we again returned to tap the expertise of our curators to create a new experience to help people better understand this complex story — the Salem Witch Trials Walk. This self-guided audio tour is free with admission and includes stops in the galleries to see original documents and objects once owned by the accused and the accusers and also historic witch-themed merchandise later created to “sell” this story to a fascinated public. The tour also heads outside the museum to key sites in downtown Salem related to the witch trials, including PEM’s historic Ropes Mansion made famous by its appearance in the Disney film Hocus Pocus.
As someone who has made two witch trials episodes of our podcast — one about the history and another about the contemporary response — it sometimes feels as though there isn’t more for me to learn. But, of course, that isn’t the case. This history, this city (!) keeps teaching us all. Before this project, I never knew the powerful Witch Trials Memorial, which was dedicated in 1992, is intentionally situated behind the gravestones in the Charter Street Cemetery, to symbolize the citizens of Salem turning their backs on the accused.
It is with great gusto that I took on this project. For people like myself who live in Salem, there has always been this sense of “Team History” versus “Team Witch Kitsch.” But the two are inextricably linked.
There is a real history of tragic events and also a real history of 19th-century entrepreneurs creating witch-themed products and souvenirs. There is a real connection between a witch trials judge and Salem’s literary son, Nathaniel Hawthorne, whose fictional works would contain the breadcrumbs left from 1692. There is a real history of those who identify as witches now making Salem their home and a real history of witch-themed tourism rising in the 20th century. It’s not one or the other.
Along with the new walking tour, PEM will present an eclectic mix of programs to embrace the Halloween season this October. We offer a dance party dedicated to queer and magical fashion, a pop-up shop where you can find unique costume pieces, spooky stories after dark inside our historic houses, and the Ropes Mansion decorated to look like it did in Hocus Pocus, just as a new version of that film is released.
We’re also screening the 2015 folk horror film The Witch for those who want a real scare with a side of sparse 17th-century New England and the beautifully animated ParaNorman. In addition to lectures and special programming, we celebrate artists and fashion designers like Bill Crisifi and Hogan McLaughlin.
This is, I believe, the 10th project I’ve done for PEM that involves the Salem witch trials. I’ve interviewed numerous experts, produced two podcasts, appeared on radio shows, hosted an Instagram takeover, and helped to compile resources for a new website initiative. The lessons we continuously learn about this story — the othering of our neighbors, living in fear, resorting to violence — are as valuable today as they were the moment the frenzy of that terrible summer wore off and the residents realized what they had done.
When this new project is complete, I’ll escape to Maine for a few days to stay in a cottage I’ve rented, albeit owned by a Salemite. For as Nathaniel Hawthorne often said — and I’ll paraphrase — there is no escaping Salem for good, not really.
Keep exploring
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“Hocus Pocus” returns to Salem and to PEM’s historic Ropes Mansion
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PEMcast 19: The Legacy of Salem's Witch Trials
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PEM’s Phillips Library unlocks challenging 17th-century language and penmanship of the Salem witch trial documents
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Halloween is over, but the witches are still marching
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